Privacy Policy — The Extra Ordinary UK
theextraordinary.uk — Last updated: 16/04/2026
1. Who we are
The Extra Ordinary UK is a trading name operated by James Wolfisz. Our website is theextraordinary.uk. We are the data controller for the personal data collected through this website.
If you have any questions about how we handle your personal data please contact us at studio@theextraordinary.uk or by post at 37 Turpins Chase, Welwyn AL6 0RP.
2. What data we collect and why
We only collect personal data that is necessary to provide our products and services.
Name, delivery address and email address — collected to process and fulfil your order and to send you order confirmation and dispatch notifications. Legal basis: contract — this data is necessary to fulfil your order.
Payment information — collected to process your payment securely. Legal basis: contract — necessary to fulfil your order. Your payment data is processed entirely by Squarespace Payments and is never stored by us.
Email address (newsletter) — collected when you subscribe to our newsletter to send you new collection announcements, behind the lens stories and early access to limited editions. Legal basis: consent — you can unsubscribe at any time using the link in any email we send.
Name, email address and message content (contact form) — collected to enable us to respond to your enquiry. Legal basis: legitimate interests — to respond to communications directed to us.
IP address, browser type and pages visited — collected automatically by Squarespace Analytics to help us understand how visitors use our website. No personally identifiable information is stored. Legal basis: legitimate interests — website improvement.
3. How we share your data
We do not sell, rent or share your personal data with third parties for marketing purposes. We share data only with the following trusted service providers who help us operate our business:
Squarespace — our website platform, payment processor and email marketing provider. Squarespace processes data in accordance with their own privacy policy and is compliant with UK GDPR. You can view Squarespace's privacy policy at squarespace.com/privacy.
Gelato — our print and fulfilment partner. We share your name and delivery address with Gelato solely for the purpose of producing and delivering your order. Gelato processes data in accordance with their own privacy policy available at gelato.com.
We may also disclose your data if required to do so by law or in response to valid legal requests from public authorities.
4. How long we keep your data
Order data — we retain order information including your name, address and order details for 7 years in accordance with HMRC record keeping requirements for tax purposes.
Newsletter subscribers — we retain your email address until you unsubscribe. You can unsubscribe at any time using the link in any newsletter email.
Contact form enquiries — we retain the content of contact form submissions for as long as necessary to respond to your enquiry and for a reasonable period thereafter in case of follow-up.
Analytics data — anonymised analytics data is retained by Squarespace in accordance with their data retention policies.
5. Where your data is stored
Our website and associated data is hosted by Squarespace, Inc., which is based in the United States. Squarespace complies with UK GDPR through the use of Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO) for international data transfers.
Your order fulfilment data is processed by Gelato, which operates a global network of print facilities. Your delivery address is shared only with the facility closest to your delivery address. Gelato complies with applicable data protection legislation in all jurisdictions in which it operates.
6. Your rights
Under UK GDPR you have the following rights regarding your personal data:
Right of access — you have the right to request a copy of the personal data we hold about you.
Right to rectification — you have the right to request that we correct any inaccurate personal data we hold about you.
Right to erasure — you have the right to request that we delete your personal data, subject to our legal obligations to retain certain records.
Right to restrict processing — you have the right to request that we restrict the processing of your personal data in certain circumstances.
Right to data portability — you have the right to request that we provide your personal data in a structured, commonly used and machine-readable format.
Right to object — you have the right to object to the processing of your personal data where we rely on legitimate interests as our legal basis.
Right to withdraw consent — where we process your data on the basis of consent, such as for our newsletter, you have the right to withdraw that consent at any time.
To exercise any of these rights please contact us at studio@theextraordinary.uk. We will respond to all requests within one month. There is no charge for exercising your rights.
7. Cookies
Our website uses cookies — small text files stored on your device — to help the site function correctly and to understand how visitors use it. We use the following types of cookies:
Essential cookies — required for the website to function. These include cookies that remember your shopping cart and maintain your session. You cannot opt out of essential cookies.
Analytics cookies — set by Squarespace Analytics to help us understand how visitors use our website. No personally identifiable information is collected. You can opt out of analytics cookies using our cookie banner.
You can manage cookie preferences in your browser settings at any time. Disabling certain cookies may affect the functionality of this website.
8. Children's privacy
This website is not directed at children under the age of 13 and we do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child please contact us and we will delete it promptly.
9. Links to other websites
Our website may contain links to third party websites. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies before providing any personal data.
10. Changes to this policy
We may update this privacy policy from time to time. The current version will always be available on this page with the date it was last updated. We will notify newsletter subscribers of any significant changes by email.
11. Complaints
If you have a concern about how we handle your personal data you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection. You can contact the ICO at ico.org.uk or by calling 0303 123 1113.
We would however appreciate the opportunity to address your concerns directly before you contact the ICO — please get in touch at studio@theextraordinary.uk in the first instance.